Morrisons barley malt and hops bread

I bought a loaf at Morrison's tonight. I don't want you all thinking this blog is just an elaborate hoax and that I actually eat Sunblest and Warburtons all the time. I generally only buy bread in supermarkets as a stop-gap, but I could not pass this by:



I had to buy it just to see what it was like.

The crust is kind of Shreddies-like in aroma which makes sense I suppose, although it's not nearly as malty as those. Eating it is kind of like if the malty bits in granary bread were the whole loaf. The texture is as cotton-wool fluffy as most supermarket bread, in fact I think it's slightly fluffier.

A very slight hop bitterness is discernible and also the odd faint aroma of green chillies, heaven knows where that comes from.

And there are small bits of actual malt the size of couscous grains scattered through the dough. These are the best bits.

As soon as you put some butter or ham on it, though, you'd never notice the difference between this and any other fluffy supermarket bread.

I wonder who at Morrisons thought this would sell? ... and how many meetings he or she had to sit through, explaining what hops are.